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A quick follow up post on TheBrandBuilder’s adventures in positivity (see my previous post here) through his #StepfordTBB experiment.

When I started this #StepfordTBB experiment several days ago (the premise being “what would happen if I actually adopted the Social Media bull$hit I have been warning you about?”), little did I know that all of this stuff would actually work.” TheBrandBuilder blog, Oct 6, 2010

TheBrandBuilder graph of awesomeness aka traffic

What can a pink pony do for your business?

Olivier Blanchard, aka TheBrandBuilder, saw an incredible 305% increase in traffic to his blog the day after he adopted his My Little Pony profile pic and started spreading Social Media bull$hit. The next day it went up to 356%.  Those are some pretty amazing numbers for a campaign based on tweeting sweet nothings to followers of a cynical marketing professional.

It appears Olivier could only take his own sweetness for a few days and has already reverted back to his old twitter avatar, but the experiment continues to facinate me.  While I’m sure his site visits will level out in the coming weeks, I’m confident that others like myself are now adding the TheBrandBuilder blog to their regular sites to visit.  Which begs the question…

What can a pink pony do for your business?

The BrandBuilder Pony

The BrandBuilder Pony

This past Follow Friday (#FF in the Twitterverse) I signed up to follow Olivier Blanchard, aka thebrandbuilder. Branding and Marketing are right up my alley and we had several following/followers in common so it seemed like a good move.  2 days in and I’m very confused, yet very intrigued by his tweets. Case in point – he just switched his photo from handsome creative-type guy with glasses to a pink my little pony.  It’s all part of his new #StepfordTBB campaign.

As far as I can tell – being a new follower and all – he used to call it like he saw it with the good, the bad and the ugly of Social Media.  He offers criticism and strong opinions on Social Media marketing in hopes of driving the medium forward.  Over at his blog The BrandBuilder Blog he says it is a “blog about building strong brands through passion, innovation, creativity and common sense.” Smartly written with just enough pop culture to make the strategy go down easy, this is an admittedly funnier version of what I imagine my blog will become.

What Olivier is now doing over at his Twitter Account is, starting this afternoon, nothing less that a complete 180.  Fed up with taking flack for his opinionated tweets he has changed his tune.  “It’s going to be so awesome being 100% positive all the time. I’ve been doing this all wrong, seeing snake oil where there wasn’t any. His posts are coming fast and furious tonight, but are made of rainbows and unicorns, definitely no snake oil or (snake) bite to them.  He changed his Twitter bio to read “I used to call out BS. Now, I just agree with everyone.”  Looking at his Twitter feed I can see I’m not the only one confused yet intrigued by his new attitude. He’s doing an admirable job of interacting with his followers, replying to their frantic questions while staying in character.

How long this #StepfordTBB will continue is hard to say.  But just a few hours in, Olivier has managed to grab my attention from my crowded Twitter feed, make me Google to find his blog, check out where he’s based (South Carolina – I could have sworn he was a Vancouverite based on our shared contacts!!) and finally locate his company site The BrandBuilder Marketing. If I’m any indication, this sounds like a solid evening of work. Bravo Olivier!

My Goal: Less Season 1 Pam, more Season 4 Pam.

My Goal: Less Season 1 Pam, more Season 4 Pam.

And here he is, staring in my latest post for my Social Media Class at BCIT.  My social media persona is opinionated  – more so that I am in real life – which lead to a minor meltdown earlier this week as I questioned if I should be sharing these opinions with the world wide web.  What if someone I know finds this blog?  What if someone I work with reads this blog? But I have opinions on marketing-communications and creative campaigns and this seems like a “safe” place to share those opinions.  I’m using it as a training ground so that I’ll be more willing and able to speak up when I’m called upon to offer my expert opinion in the workplace. Clients and coworkers expect me to guide them. They trust me.  I need to learn to trust myself.

After his work today, I would definitely trust Olivier to take my brand to the next level.  I’d love to see what he could come up with.

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